redBus ropes in MS Dhoni as brand ambassador

Bus ticketing platform redBus Monday said it has appointed cricket icon MS Dhoni as its brand ambassador.

Dhoni will drive all major campaigns for the brand across media platforms and will soon appear in his first promotional concept for the brand, redBus said in a statement.

"While redBus commands a strong foothold in the Indian online bus ticketing segment, it is looking at strengthening its relationship with its patrons, while also reaching out to a large group of potential customers. The company has found in Dhoni, one of the most popular sportsmen, the perfect personality to engage with a national audience," it added.

Speaking on the association, redBus CEO Prakash Sangam said: "Together, we will continue to strengthen the redBus brand and enhance our presence across the country."
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