During the three-day event between October 16-18, showcasing the diverse culture and heritage of the region, Zubeen, the Assamese heartthrob, presented the Majuli show in which a documentary was screened to highlight the island's plight.
The festival concluded with a performance by Zubeen, who shot to fame in Hindi cinema with his 2006 chartbuster "Ya Ali", where a documentary on Majuli was shown, a release said.
Papon, Assam's another singing superstar with a slew of Bollywood and Coke Studio hits, and actor Adil Hussain, who has won critical acclaim for his roles in movies like English Vinglish and Life of Pie, also backed the regional festival's 'Save Majuli' campaign through video messages.
Blessed with mesmerising natural beauty, Majuli is home to 1,50,000 people. It has also been the abode of Vaishnavism in Assam for 400 years. But this historic island has lost half of its landmass to erosion in the past 50 years, the statement said.
"Majuli is my most favourite place in the world. This massive island has been one of the biggest inspirations in my life. I even have a very popular song on Majuli in Assam. I portrayed Majuli as a woman who lost her youth too soon," Zubeen said.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
