Following an advisory, the crackdown comes on a day when the state Assembly is expected to discuss the matter after the customary Governor's address.
TV visuals showed men and women in khaki physically removing the protesters, most of them clad in black, from the sands of the famous beach here, signalling the end of the week-long protests that had been backed by political parties including ruling AIADMK and DMK.
The protesters, mostly students and youth, had not bought the government decision to issue an ordinance for holding Jallikattu, which was done on Saturday, and the bull taming sport held in some parts of the state.
They had vowed to carry on with their protest till a permanent solution was found to ensure the sport was held annually without any hindrance.
Senior police officials could not be reached. The protesters criticised the police crackdown at the beach.
The police action, however, came following an early morning 'advisory' asking the agitators to end their 'disciplined and peaceful' protest as their "purpose has been fully achieve."
"In fact the participants have been assisting the police throughout and have cooperated well in the maintenance of Law and Order and regulation of traffic.
"The Government of Tamil Nadu has taken every initiative and has conducted Jallikattu yesterday at various places all over Tamil Nadu to fulfil the aspirations of the people of Tamil Nadu," it said.
(Reopens DEL-1)
In Coimbatore also, students and other protesters were forcibly evicted from VOC Park Ground where they were protesting for the last six days.
Police were bodily lifting and shifting them outside the ground but they were immediately returning and occupying the earlier place.
As they were being lifted the students were chanting 'Vande Mataram' in chorous.
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