More than 500 people have already reserved seats -- and paid deposits on the USD 200,000 ticket price -- for a minutes-long suborbital flight on the SpaceShipTwo (SS2) set to begin by the end of this year.
"We have reduced the (carbon emission) cost of somebody going into space from something like two weeks of New York's electricity supply... To less than the cost of a economy round-trip from Singapore to London," Branson told reporters in Singapore.
"New technology can dramatically reduce the carbon output and that is the challenge we have set ourselves," added Branson.
The SS2's lightweight carbon-fibre body will also "reduce fuel burn dramatically", he said.
The SS2, with two pilots, is designed to be launched by a transport plane called White KnightTwo and will be guided by a rocket motor before gliding back to Earth.
Branson, whose Virgin group includes airlines Virgin Atlantic and Virgin Australia, said the aviation industry could do more to cut its carbon output and shift to cleaner fuels.
"If you have clean fuels, you got a competitor to the dirty fuels and you could hopefully reduce the cost of the fuel, which means you can reduce the price of the ticket," he said.
Branson's Virgin Group and Virgin Green Fund last October announced plans to form a USD 200 million emerging markets fund with Russia's Rosnano Capital to invest in innovations and green technologies.
The Carbon War Room, which he founded with other global entrepreneurs, aims to empower industries to find market-based incentives to reduce carbon emissions.
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