Tantuja adopts omni-channel marketing route to expand reach

Tantuja, West Bengal's traditional handloom brand, will take the omni-channel marketing route for reaching out to more customers, besides introducing new products.
Tantuja, a State government undertaking, has 48 stores as of now and plans to open at least two more stores at Digha and Mumbai soon.
"We are expanding our stores and also harnessing the multiple e-commerce marketplace portals to expand our reach," West Bengal's MSME Minister Swapan Debnath told PTI.
"We have tied up with Amazon. We were selling Tantuja sarees through Flipkart and have clocked sales of Rs 50 lakh," he said.
'Biswa Bangla' stores at airport and a few major locations, including the national capital, too sell Tantuja products.

The minister said it will not be offering any special discount on the online marketsplace as Tantuja will maintain same price strategy for both online and offline stores.

About product strategy, Debnath said Tantuja is planning exclusive wedding sarees in line with Banarasi variety by roping in weavers from Varanasi.
These exclusive sarees will cater to the niche clientele across the world.
These steps will help in raking in higher revenue in the years to come, Debnath said.
Meanwhile, MSME Secretary Rajiva Sinha said government would consider capex support for expansion but government will not subsidise operational expenses.
Tantuja has been making profits for the last three years.

Starting with a modest profit of Rs 25 lakh in 2013-14 after a gap of 40 years, it went on to make an operational profit of Rs 2.5 crore in 2014-15.
In 2015-16, it reached a new high with an operational profit of Rs 3.30 crore against a business turnover of Rs 123 crore.