The new feature called #AmazonCart allows people to link their Twitter and Amazon accounts for in-app purchases.
"We know that discovering products and services on Twitter is a natural, and we always look for ways to make that easier for users," said Twitter spokesman Will Stickney in a statement.
"That's why we built this capability through our relationship with Amazon."
Terms of the deal were not announced.
Amazon made the announcement in a tweet, calling it "an exciting new way to add Amazon products to your cart, without leaving Twitter."
"It's simple. When a customer discovers a tweet from their favorite artist, expert, brand, or friend with an Amazon.Com product link, they simply add '#AmazonCart' to their reply on Twitter and the product is added to their Amazon.Com Shopping Cart," she said.
"Customers who have not connected their Twitter and Amazon.Com accounts will receive a reply tweet asking them to connect their accounts to enable the new feature."
The Amazon website explains the process, showing how Twitter users can select items, and then later go to the Amazon site for payment.
Some reports pointed out a potential privacy issue: that because tweets are mostly public, the Amazon purchases would likely be visible on Twitter.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
