Vats elected chairman of Broadcast Audience Research Council
Press Trust of India New Delhi The Broadcast Audience Research Council (BARC) board has elected Sudhanshu Vats, Group CEO, Viacom 18 as its new Chairman.
BARC India, a joint industry body (JIC) of broadcasters, advertisers and advertising agencies, said this in a statement today.
The move comes in after Punit Goenka, MD and CEO Zee Entertainment successfully completed his tenure as BARC India Chairman, the statement added.
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