The company launched its operations in Bihar and Jharkhand in 2008 and "in this relatively short span of time, Vodafone has become one of the preferred brands in the region," Rajshekhar Metgud, Business head, Bihar & Jharkhand, Vodafone told reporters.
It has become one of the top two telecom players in the circle by revenue market share, Metgud said.
The company has over this period invested over Rs 2,000 crore to expand its network and broadbase its distribution reach and make retail touch points easily accessible.
The latest offerings are the recently launched "every recharge wins" for its pre-paid customers and "Vodafone Red" for post-paid customers, he said.
Vodafone is M-pesa, a mobile money transfer and payment service was launched in Bihar and Jharkhand in April 2013.
Currently Vodafone has over 4500 M-Pesa agents and more than 1.5 lakh subscribers in the circle, Metgud said.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
