Priyanka feels actresses are afraid to take risks because of the fear of failure but according to the star success can be achieved by striking a balance between commercial cinema and substantial content.
"Actresses are scared to take risks. They think they will fail and might not get good work after that. It is possible that they may fail but they should start taking up prominent roles.
"I have always done strong and prominent characters be it in 'Fashion', 'Aitraaz' or 'Mary Kom'. The bigger question for me is that people should be able to see that female actors can do roles of responsibility. The world should start seeing female and male actors as equals. This is my goal," Priyanka told PTI.
"It is a victory that we got good weekend numbers. With such films getting good opening numbers, it will be a big step for future female actresses.
"They will start taking up films where at least they are shown at par with the boys. This will hopefully encourage producers to cast actresses in prominent roles," she says.
Upbeat about her maiden production 'Madamji', her second collaboration with director Madhur Bhandarkar after 'Fashion', Priyanka says it is an extremely powerful and entertaining movie.
Priyanka wants to promote new talent though her company Purple Pebble Pictures.
"I want to give chance to new talent through my production house, be it new directors and actors. All films in my production house will not necessarily feature me. We will make movies with other actors too."
When asked if she would like to cast her younger cousin Mannara in any film of her production house, Priyanka said, "I would love to cast her in one of my films and I hope she likes some script. But I will not make films according to actors but on the basis of scripts.
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