"The company's turnover in the previous financial year was Rs 1,000 crore and Rs 800 crore in 2012-13. This year, woodland was eyeing a turnover of Rs 1300 crore," Woodland Managing Director Harkirat Singh told reporters here.
From Kerala, Woodland was eyeing Rs 100 crore from its 27 company-owned outlets and multi brand stores, he said, adding, they would add 10 more outlets in the state by this fiscal end.
"People are more brand conscious and there was brand loyality in states like, Kerala, Tamil Nadu, Karntaka and Andhra Pradesh," he said.
The company which has opened 2 stores in Hong Kong is also keen to open stores in China, where they had finalised a distributor but there were some legal issues.
Singh said the company was aiming to make its presence felt in adventure sports segment and was working on technology to come out with better products for adventure sports and trekking, which are more like a 'survival kit' for the users.
Among its products are special jackets, mosquito repellant shirts, cooling shoes which has a battery of a cell phone which can be charged for a day to be used for about 8 hours, anti microbial shoes, which prevent the growth of microbes and harmful micro organisms and Trekking sticks.
Pointing that the brand had been consistently working on technology led products that would support the extreme adventurer and ensure their safety while enjoying the adventure outdoors, he said they had tied up with some US and Indian technology companies.