Indian professionals feel less 'strategic' but more 'skilled', says study

New data show that Indian professionals are highlighting skills over personal strengths in describing themselves. LinkedIn analysed the most popular words across 45+ million member profiles in India and found that the words “strategic”, “excellent”, and “certified” have dropped off the Top 10 2017 Indian Buzzwords List, and in contrast “skilled” has entered the list for the first time this year and is in the top 3 in India and globally.

Besides, “oriented” and “innovative” are new entries to the 2018 list. 
 

“Our buzzwords data corroborates that Indian professionals are keen on highlighting their experiences and skills over personal qualities to gain a competitive advantage over other candidates. Interestingly, recruiters are also using keywords to identify candidates, so professionals should use the right words to bring them closer to the right job,” said Deepa Sapatnekar, head of communications for India, LinkedIn.

Ad surge on FVOD

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New data from Juniper Research has found that ad spend on FVOD (free video on demand) content, such as media on YouTube and Facebook, will surge over the next five years, reaching $37 billion by 2022. 

This is up from an estimated $16 billion in 2017. In addition, unique users of such content will reach just under 4.5 billion globally by 2022, as the appetite for free video media continues its expanse. The new research, “Digital TV & Video: Network and OTT Strategies 2017-2022”, found that leading FVOD provider YouTube, which sees over 1 billion hours watched per day, will face increasing competition from social media platforms. 

The delivery of live video content via social media channels will be one of the growth areas for 2018, as users raise the volume of live broadcast content posted to these platforms, it observed.