Bengals newest icon, cricket star Sourav Ganguly, has filed a Rs 20 lakh damage suit against tea major Tata Tea Ltd for allegedly using his name in an advertisement without his permission. Ganguly is an employee of Tata Steel.
The plaint was filed yesterday in the Calcutta High Court.
The controversial Tata Tea ad, which came out before the Sahara Cup, 1996, invited opinion from participants on would emerge as the best Indian batsman in the tournament.
The advertisement in the local media prominently featured Gangulys name alongwith that of his captain Sachin, saying: Sourav or Sachin? The plaint refers to the direct comparison sought to be made in the advertisement between the two.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app