Be objective, fair: China after IOA drops Li Ning as Olympics kit sponsor

China urged India to view bilateral cooperation in an 'objective and fair manner' after the IOA dropped Li Ning as its kit sponsor for the Tokyo Olympics-bound contingent citing 'public sentiment'

Tokyo Olympics. Photo: AP | PTI
Tokyo Olympics. Photo: AP | PTI
Press Trust of India Beijing
2 min read Last Updated : Jun 09 2021 | 5:20 PM IST

China on Wednesday urged India to view bilateral cooperation in an "objective and fair manner" after the Indian Olympic Association (IOA) dropped Li Ning as its kit sponsor for the Tokyo Olympics-bound contingent citing "public sentiment".

The decision to part ways with the sportswear company was taken by the IOA on Tuesday, a week after unveiling the kits in the presence of sports minister Kiren Rijiju. IOA President Narinder Batra said a new sponsor is being looked for and he hopes to find one by the end of this month.

"As for the specific business cooperation, I am not aware of it," Chinese Foreign Ministry spokesman Wang Wenbin said in a media briefing here responding to a question on the IOA's decision.

"We hope that the Indian side will be objective and fair in viewing our normal cooperation between the two countries rather than politicising the issue," he said.

It has been learnt that it was the Sports Ministry that advised IOA to not include a Chinese sponsor for the Games.

"We are aware of the emotions of our fans and we in a IOA have decided that we will withdraw from our existing contract with an apparel sponsor," IOA president Narinder Batra and secretary general Rajeev Mehta had said in a joint statement.

There have been calls for boycott of Chinese products after face-off between the Armys of the two countries in eastern Ladakh last year.

Last year, the Indian cricket board had put the Chinese sponsorship of the IPL on hold for a while but the company -- mobile manufacturers Vivo -- is now back as the contract, worth Rs 440 crore annually, was on temporary hold and not suspended.

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

Topics :Indian Olympic Association2020 Tokyo olympicsOlympics

First Published: Jun 09 2021 | 5:20 PM IST

Next Story