 "India leads the mobile-first consumer economy amid Covid-19, shows data")
Over the past decade, increasing globalisation, better connectivity and technological advancements have brought the world closer to a digital and hyper-connected global village. While Covid-19 catalysed several trends, it most importantly fast-tracked the transition to a mobile-first world.
All around the globe, the year of the pandemic has seen a significant increase in app downloads, the time spent on mobile, and consumer spending on mobile. This was equivalent to the progress made over the last few years combined, and India led this transition globally.
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