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Tech giant Apple has recorded its highest-ever value share of 28 per cent in the Indian smartphone market, driven by a surging "premiumisation" trend where consumers are increasingly opting for high-end devices, according to a report by Counterpoint Research. The report highlighted a significant shift in the world's second-largest smartphone market, noting that while volume growth remains steady, the total market value is expanding at a much faster clip as Indian buyers trade up to more expensive models. According to Counterpoint's latest insights, Apple had a 23 per cent value share in India in 2024. The success of the iPhone 16 series, coupled with aggressive financing schemes and trade-in offers, has pushed the Cupertino-based company to its highest-ever value share in the country. "Apple led the market in 2025 in value terms with a 28 per cent share, as festival-led promotions and deeper channel expansion supported revenue growth. Apple's iPhone 16 ranked as the top-shipped mode
Global technology major Lenovo aims to double its business in India over the next three years, banking on a surging Motorola smartphone segment and "high double-digit" growth in its infrastructure and services verticals, according to a senior company official. Lenovo Asia Pacific President Amar Babu believes Lenovo's future growth trajectory will be fuelled by domestic consumption and the "India for the world" innovation strategy. "Lenovo in India is a growth story. And the opportunity exists to sustain that growth story across all our businesses. Our Motorola business has done exceedingly well. We've more than doubled our revenues in the last two years. Our infrastructure business is growing in high double digits. "Our services and solutions business are growing in high double digits. Our hope and our vision is that we'll be able to double our business in the next three years. "And if we are able to achieve that, of course, with the right level of innovation, infrastructure and ..
