Samsung eyes 30% share in CDMA market

Samsung India Electronics (SIE) is eyeing a 30 per cent market share in the CDMA handset space, which is expected to be around 16 million units next year, said Hendrick Lee, vice president – hand held products division, SIE.

As of November, the company’s market share increased to 24.5 per cent from 6.5 per cent in 2008.

Launching the new CDMA mobile ‘Corby Speed’ here on Tuesday, Lee said the growth drivers would be OMH technology and new launches. The company would also strengthen its sales network.

The OMH technology gives mobile customers the flexibility to buy a CDMA handset and SIM cards from various CDMA operators of their choice.

The company entered the CDMA space in 2003 and has 10,000 retailers, he said.

Apart from Corby, the company today also launched two new models — Mpower Muzik 219, a multimedia phone, and Duos 259 with dual SIM.

“The CDMA instruments are being imported to India from Samsung’s global plants including China. We don’t have any intention to start manufacturing in India for now,” said Lee. The company is also a manufacturer of GSM mobile phones and currently manufactures one million instruments from its Noida plant.