SIS ropes in Ignite Mudra for brand building

One of the largest IT Solutions provider in Gujarat, Sai InfoSystems (India) Ltd (SIS) has roped in Ignite Mudra as its brand building partner, by handing over its creative duties to the agency.

"There is a lot of action taking place in the ICT area. Over the years we have evolved from an IT Solutions company to an ICT Solutions company and are geared to take the benefits of ICT to the masses through our strategic tie up with BSNL. This makes our task quite challenging as you have to communicate the relevance of the technology in a very effective manner.

Ignite Mudra has a track record of launching successful brands and categories and our association gives us confidence about the future," said Sunil Kakkad, chairman and managing director, Sai InfoSystems (India) Limited (SIS)

An 18 year old Ahmedabad-based group with domain expertise in IT Solutions and System Integration, SIS has a current turnover of over Rs 1000 crore, a steady partnership with BSNL and 700 associates in 17 states. The company also has subsidiaries in USA, Hong Kong and Dubai.

Commenting on bagging the account, Chandan Nath, president, Ignite Mudra said, "We have always thrived on launching new categories. We believe SIS is rightly poised to take its next leap as an ICT solutions company and we are glad at the opportunity of contributing to their growth plans."

The erstwhile Mudra Ahmedabad, Ignite Mudra provides entrepreneurs a consortium of experts in areas as diverse as project management, finance, human resources, corporate governance, law, taxation, IT, etc. to help them build successful, enduring brands.