Numerous Indians who were unfamiliar with the drug learnt about it thanks to jewellery designer Maheep Kapoor on the Netflix show Fabulous Lives vs Bollywood Wives. She called out people who use Ozempic to lose weight quickly, leading to a shortage of the drug for diabetics. Her remarks also led to speculation around filmmaker Karan Johar’s recent weight loss, who took to Instagram and stated, “Being healthy and eating well and reinventing the wheel of your nutrition! Aur Ozempic ko mile credit (And Ozempic gets the credit)?”
It is difficult to tell whether this is smart product placement or playful banter but, going by Ms Kapoor and Mr Johar’s popularity, there is a need to clear up the confusion about the product’s intended use. Mr Hari writes, “Novo Nordisk (a pharma company) now manufactures and markets two forms of semaglutide—Ozempic for diabetics, and Wegovy for obese people. They are the same drug, sold for different purposes, and Wegovy can be prescribed at higher doses.” That said, people do buy Ozempic, which is intended for diabetics, and use it for weight loss. This has led to a shortage, and the emergence of bootleg versions in the market.