Who will blink first? Brokerages navigate fee tightrope
With market regulator Securities and Exchange Board of India directing brokers to be true to label when it comes to charging customers, the zero-cost brokerage model is expected to upend. Currently, brokers enjoy a decent spread between what they charge their customers as exchange fees and what they pay. With this spread set to disappear in October, when the flat-fee structure becomes effective, brokerages are expected to increase the actual brokerage they charge. It remains to be seen, however, who will blink first given the cutthroat competition in the industry and the easy onboarding process if one has to make a switch to another brokerage. “There will definitely be a hike in brokerage rates. But we are waiting for the Big Three to initiate the first step and see the approach they take,” said the chief executive officer of a mid-sized broking house. Currently, Groww, Zerodha, and AngelOne are the top three brokerages in terms of active clients and have a combined market share of over 40 per cent. Meanwhile, full-scale brokerages are hopeful that the industry pivot will give them some edge, as they don’t need to alter their cost structures.