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AlcoBev makers -- United Spirits and Associated Alcohol & Breweries -- have moved the Bombay High Court and Madhya Pradesh High Court, respectively, challenging the FSSAI directive that indicted them for adding flavours that mimic a product's natural profile. Leading player United Spirits Ltd, part of British multinational Diageo PLC, has moved the Bombay High Court against the Centre and the Food Safety and Standards Authority of India (FSSAI). While Associated Alcohol & Breweries Ltd had moved the Madhya Pradesh High Court on July 31 against the notice issued by the food regulator. The Indore bench of the High Court has scheduled the case for hearing on Wednesday. Besides, this matter is also being taken up with the FSSAI by the respective industry associations, CIABC (Confederation of Indian Alcoholic Beverage Companies) and ISWAI (International Spirits & Wines Association of India). USL, in a regulatory filing, said it has "filed a Writ Petition before the Bombay High .