Brand Promotion

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Experts opine that regulators and policy action need to evolve due to the social media impact and the financial influencers getting paid for endorsements

It is shameful that Indian film stars appear in pan-masala advertisements

TMS Ep104: Brands & politics, Vinita Gupta, markets, Central Vista

Why brands should stay away from politics? What are Lupin CEO's plans for growth in US & China? Can investors benefit from Brent crude rally? What is the Central Vista project? Find all answers here

According to regulatory sources, the brand promotion could mislead retail investors as the legality of cryptocurrency itself is under the scrutiny of the central government

The internet and the culture of marketing it brings is making life harder for marketing & packaging

Companies face a daily challenge as they grapple with boycott-ready consumers on the left and right

Cases of Kenstar, Snapdeal, Lloyd throw clues on what drives brands to up the ante on ads, promotion