Celebrity Advertisements

Why do celebrities turn to entrepreneurship? In the old days an "after-career" was the big driver. But today most of them launch enterprises at their peak. Perhaps because it is an easy tax write-off

Some investments by celebs in 2023

Experts believe that guided by agents, celebrities often don't use discretion while promoting products

As Mumbai witnesses yet another surge of Covid-19 cases, authorities have begun adding bed capacity as occupancy has crossed 1 per cent. Read more in our top headlines

The report said that 73 per cent of the respondents prefer watching ads that show Indian culture or legacy.

The survey was done to comprehend sentiment over drug abuse by celebrities and if viewers would buy such brands

Ad agencies, corporates are working on a proposal to define who is a celebrity in an ad campaign