Consumer Trends

Festive season 2025 boosts visibility and sales for homegrown D2C brands, with creative strategies driving 10-100% growth across startups and small businesses

Social media is moving from 'protein goals' to 'fibre goals' with trends like fibremaxxing. But how much of it is actually good for you? Here's what experts and evidence say

Smartphones like Google Pixel and some iPhone Pro models are likely to get some benefit out of the rationalisation

With increasing affluence, the new India is spearheaded by aspiration for better quality of life, he says

A study conducted by Adobe finds that marketers in India and APAC are most prepared to embrace new technologies to enhance user experience to meet their growing customer expectations

From renting luxury items to recommerce and using AR to make purchase decisions - the customer will get smarter, more realistic and more prudent this year

The Bengaluru-based VC fund said it exceeded its target of Rs 250 crore

These also explore how consumer behaviour is shifting and causing disruption for businesses globally

At one level, human beings are essentially the same, globally. At another level, each individual is different.

As the head of the consumer and retail practice at the Boston Consulting Group, Lutz has a close view of these sectors in all markets the consultancy major operates in

Impatient consumers want immediacy, real-time virtual dialogue with their brands