Consumer Trends

Gen Z and Gen Alpha are reshaping India's consumption culture around Jap-Kor influences, minimalism and frugality, posing a new challenge for brands

India is strongly positioned as the next global platform for consumer technology, driven by expanding manufacturing base, stronger supply chain capabilities, and a shift toward aspirational, global-style preferences is reshaping demand in this "strategic market", Akis Evangelidis, Co-founder and India President of smartphone maker Nothing has said. The London-based consumer technology unicorn - which recently inaugurated its first flagship store in the country, in Bengaluru - says it is on a hyper-growth trajectory in India. "...it has been an intense journey, but very rewarding and quite exciting. India is a strategic market, and a lot has been happening on the global front out of India in our industry, and we definitely see India being at the forefront of it for the foreseeable future," Evangelidis told PTI in a recent interview. It is pertinent to mention that India is the world's second-largest smartphone market, with rising local manufacturing under government incentives and ..

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With increasing affluence, the new India is spearheaded by aspiration for better quality of life, he says

A study conducted by Adobe finds that marketers in India and APAC are most prepared to embrace new technologies to enhance user experience to meet their growing customer expectations

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These also explore how consumer behaviour is shifting and causing disruption for businesses globally

At one level, human beings are essentially the same, globally. At another level, each individual is different.

As the head of the consumer and retail practice at the Boston Consulting Group, Lutz has a close view of these sectors in all markets the consultancy major operates in

Impatient consumers want immediacy, real-time virtual dialogue with their brands