Explore Business Standard
Creativity
India is the fourth-largest and among the fastest-growing markets for Canva globally, and the popular graphic design platform hopes to make it number one market in the coming years, driven by strong traction from creators, students, and growing use of AI tools, according to Canva India head Chandrika Deb. The comment comes at a time when India has emerged as a powerhouse for global AI and tech firms, backed by digital-first, young population, attractive market size, and rapidly expanding internet and data infrastructure. India's AI market, growing at a compound annual growth rate (CAGR) of 25-35 per cent is projected to reach USD 17 billion by 2027, as per a Nasscom-BCG report. "Canva is the world's largest design platform today and India is actually one of our top markets that is driving growth for Canva," Deb, country manager for Canva India, told PTI in an interview. Indians have created over 2.8 billion designs on Canva so far, with about 2.5 million new designs generated daily,
India remains the home to the content creator economy and YouTube will continue providing tools, including leveraging AI, to improve their capabilities and help generate more revenues, a senior YouTube official said. Talking to PTI on the sidelines of the first edition of the World Audio Visual and Entertainment Summit, which started here on Thursday, Gautam Anand, Vice President, YouTube Asia Pacific, said the platform is investing in growing commerce and brand deals businesses. "We remain the home of the creator economy. Over the last three years, we've paid out over Rs 21,000 crore to creators and partners, media companies and music labels here in this market that creates the foundation for the great growth of the creator economy. "I think the numbers show that our goal is to continue to provide the best tools possible, including leveraging AI to improve creation capabilities for our creators and provide them with multiple ways for them to generate revenue," Anand said. "Creator
Global tech major Adobe Systems' chief executive Shantanu Narayen on Thursday said creativity, and not software code, will be the main driver of India's economy in the future. Speaking at the WAVES 2025 event here, the India-born executive also announced that the company will help over 2 crore Indians and 5 lakh teachers to get trained in digital creativity with partners by offering free access to its wares. It can be noted that the over USD 250-billion IT sector has been a big contributor to the country's economic growth over the last few years. AI will supercharge creativity and production by enhancing human imagination, offering new tools, perspectives and possibilities that people can explore ideas in ways never seen before, he said. "Given the size and breadth of the creative opportunity that AI unlocks, it's fair to say that India's next growth as an economy will not be in software code but in creativity," he said. He added that by training AI models on Indian cultural, ...
The governments support such as providing funding and strengthening distribution infrastructure will help the domestic comics industry achieve healthy growth, ICA said on Thursday. Indian Comics Association (ICA) President Ajitesh Sharma said at present the domestic comic creators face challenges in distribution, financial viability, and cultural acceptance. Initiatives like the formation of this association and Comics Creator Championship (CCC) are aimed at addressing these challenges by providing a formalised structure for creators, fostering collaboration, and promoting innovation. The CCC provides a platform for aspiring and professional creators to showcase their talents. The ICA's efforts aim to nurture new talent and position Indian comics as significant players on the global stage. Sharma said that estimating the exact market size of the industry is challenging due to the unorganized distribution system. Though the absolute numbers have decreased, the readership on digital
Even as the use of technology is growing in life and industry, the value of human creativity is growing even more exponentially, Aditya Birla Group Chairman Kumar Mangalam Birla said on Saturday. "We are entering a high-tech and high-touch world. As the application of technology is growing in life and industry, the value of human creativity is growing even more exponentially. I would argue that the value of human touch and empathy is directly proportional to the growth of technology," Birla said while addressing the convocation of the Indian Institute of Technology, Bombay. He said that over the coming decade technologists, industrialists, politicians and citizens alike will need to grapple with some existential questions. "For instance, the question of drinking water - 3/4th of the earth is water, and yet we are grappling with problems of drinking water. Similarly, the question of clean energy adequacy... we in India have sunshine, yet we are energy deficient," he added. The bigge