Digital Advertisements

A Maryland state tax court has struck down the state's first-in-the-nation tax on digital advertising and ordered state officials to repay the tax money already collected from big tech firms. The Maryland Tax Court said the tax violates the federal Internet Tax Freedom Act as well as the First Amendment and the commerce and due process clauses of the US Constitution. The legal fight has been watched by other states that are considering taxes for online advertisements. Maryland estimated the tax, approved in 2021, could raise about USD 250 million a year to help pay for a sweeping K-12 education measure. In Friday's decision, the tax court ordered the state to repay the tax money already collected by Apple, Google and Peacock TV. The law taxed revenue that large companies make on digital advertisements shown in Maryland. Companies making more than USD 100 million in global annual gross revenues were taxed at a 2.5 per cent rate. The rate increased for companies with larger revenues,

Snap has turned to using attention as a measure of advertisement performance rather than the length or the number of impressions generated and consumed

Offshore betting ads emerged as the biggest violators of advertising norms in FY26, with Asci flagging over 6,900 cases amid a sharp rise in misleading digital and influencer-led promotions

ASCI's half-yearly report for FY26 shows most ad violations came from digital platforms-led by Meta, websites, and Google-with betting and personal care ads topping the list

Television remained the biggest gainer in the first half of 2025, with per-channel ad spends climbing 27 per cent compared to the same period in 2024

CCI orders a consolidated investigation into Google's online advertising practices, based on a 2024 complaint from ADIF and links it with existing antitrust cases

The statements underscored the US Department of Justice's claim that Google has sought to monopolize markets for publisher ad servers and advertiser ad networks

For August, Trump and his allied super-PACs have booked about 60 per cent of the ad time

On the other hand, the report added that 2024 might be the first year after a gap of 13 years when print advertisement market share will hold steady over 2 years

European Union antitrust regulators took aim at Google's lucrative digital advertising business in an unprecedented decision ordering the tech giant to sell off some of its ad business to address competition concerns. The European Commission, the bloc's executive branch and top antitrust enforcer, said that its preliminary view after an investigation is that only the mandatory divestment by Google of part of its services would satisfy the concerns. The 27-nation EU has led the global movement to crack down on Big Tech companies but it has previously relied on issuing blockbuster fines, including three antitrust penalties for Google worth billion of euros (dollars). It's the first time the bloc has ordered a tech giant to split up keys of business. Google can now defend itself by making its case before the commission issues its final decision. The company didn't immediately respond to a request for comment. The commission's decision stems from a formal investigation that it opened

Country's largest automaker Maruti Suzuki sees share of ad spends on digital stabilising at the current levels of being about a third of the overall pie, a senior official said on Tuesday. The share of digital has grown to 30-32 per cent of the overall spends now, Maruti Suzuki India Executive Director for Marketing Ram Suresh Akella told PTI on the sidelines of an event hosted by social media giant Meta here. "I think we are almost theremay be a little more," Akella said, replying to a specific question on where he sees the share of digital in the overall pie going ahead. Asked if he sees the share of digital in the overall spends plateauing, he replied in the affirmative. In a February news report, a senior company executive was quoted as saying that the overall ad spends by the company will be about Rs 800 crore in FY23, of which Rs 200 crore will be on digital. Akella said from the automobile industry's perspective, the traditional medium of television continues to hold a lot

Overlay ads appear at the bottom, or the top of the video as pop-up cards, and the viewers can remove them by clicking on the 'X' icon on the top

Among the total 3,340 complaints processed, about 55 per cent of the objectionable ads were spotted in the digital domain, while 39 per cent were in the print domain: ASCI

Focused approach to media targeting, using third-party verification tools among measures advertisers are adopting

"We are still in the early days of deciding how to launch a lower priced, ad-supported option and no decisions have been made. So this is all just speculation at this point," Netflix

The economy is weakening, and so is demand for advertising - at least, that's how Facebook parent Meta Platforms Inc. justified its first-ever quarterly decline in revenue last week

Ad revenue of Facebook, the second-largest digital ad platform in the world after Alphabet Inc's Google, is most likely to be hit compared with the company's tech peers

It also said it would turn off its "location history" feature, which tracks location data, for users under 18 globally

Alphabet unit Google could face its biggest regulatory threat, with EU antitrust regulators set to open a formal investigation into its lucrative digital advertising business

Why is ASCI asking social media influencers to flag that they are paid when a celebrity is featuring in an ad but is not disclosing that s/he is a paid endorser?