Page 2 - Digital Advertisements

Facebook shares dip as Wall Street ponders Australia news fallout

Along with Google owner Alphabet, it now controls more than half of the digital advertising markets globally

News Corp strucks a global news deal with Alphabet's Google

The companies will develop a subscription platform, share advertising revenue through Google's ad technology services, build out audio journalism and develop video journalism by YouTube

Privacy battle

Apple's new update will affect Facebook's revenue

Google working on tools to improve user privacy in digital advertising

Google said its vision is for a "thriving internet where people around the world can continue to access ad-supported content, while also feeling confident that their data is protected"

Television, digital ads grow at 40% and 60% of pre-Covid levels: Experts

Media industry experts and agency heads point to a revival in TV and digital advertising in June, as big spenders such as FMCG, automobiles, and e-commerce get operations back to pre-Covid-19 levels

Brand taglines and pop culture

Are digital ads depriving brands of the benefits of long-running themes?

India's 2020 ad growth rate estimated to touch 10.4%: Madison Media

Madison Media says digital ads will contribute 62% to domestic ad growth in 2020, up from 56% in 2019

The battle is outside, not within, says DAN India CEO Anand Bhadkamkar

Bhadkamkar tells Business Standard what his priorities are as the ad industry grapples with a slowdown

Online video consumption has doubled in 2 years on digital push: BCG-CII

Besides, advertisements in digital videos are also able to retain more visual attention than traditional TV.

Santoor's soap campaign is my favourite, says Yardley India's Manish Vyas

The ad stands out because of the consistency of the message over the decades

India parties lag behind West in spending on Facebook, Google election ads

Indian political parties spent Rs 27.8 crore on Facebook ads in 2019. Google ads saw spending of Rs2 7.4 crore.

Digital advertising to grow 35% by Dec

That is a 35% increase over Rs 5,200 crore achieved in the same month last year