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Live entertainment and concerts saw a major boom in India this year with tickets selling out within minutes and concert-goers willing to cough up exorbitant money to see their favourite artistes like Ed Sheeran, Diljit Dosanjh and Dua Lipa up close. Young audiences are driving the demand for such events and experts believe it is a new dawn for live entertainment in India. A year-end report by BookMyShow revealed that 30,687 live events were organised across 319 cities, noting an 18 per cent increase in live entertainment consumption compared to the previous year. According to a spokesperson of Zomato Live, the online ticketing arm of food and grocery delivery firm Zomato, India is becoming a hotspot for music concerts. India's growing economy and passionate fanbase have made it an attractive destination for international tours. For music enthusiasts, attending a concert in India is often more convenient and cost-effective than travelling abroad. "This shift in consumer behaviour h