Emami Agrotech enters the ₹80,000 crore branded staples market with products like chakki atta, maida, and suji, targeting ₹2,000 crore in sales within 3-5 years
Mantra Spices brand includes turmeric, chilli, cumin and coriander powders, and a range of blended masalas; firm plans to tap 200,000 outlets by this year end, 500,000 in next three years
With expansion plans lined up, the company is targeting an increase in its market share in the Indian edible oil industry, from 5.5 per cent now to 10-11 per cent by 2018