Fevicol

Adhesives and construction chemicals maker Pidilite Industries is considering another round of price hike due to inflation in raw materials from the ongoing geopolitical tensions in West Asia, the company's Managing Director, Sudhanshu Vats, said. The company, which owns popular brands such as Fevicol, Dr Fixit, FeviKwik and M-Seal, had announced a price hike in April, followed by a second round in May. The company's raw material basket, which is closely linked to crude derivatives, has seen a weighted-average increase of around 40-50 per cent due to geopolitical tensions in West Asia, Vats said. "The West Asia crisis, like for many other businesses, has had an impact on our business as well. It came towards the end of the quarter. So therefore, we were able to manage a bit of it, and I think it did not reflect in the numbers, but I think moving forward, our raw material prices have gone up indeed," said Vats in a post-earnings briefing. In line with its philosophy, Pidilite will l

High stock valuation is another hurdle for the manufacturer of adhesives and construction chemicals

Rural and semi-urban markets are growing 1.5 times faster than the urban market for Pidilite Industries, helping it register a double-digit volume growth and it sees positive demand environment in the last quarter also, says its Managing Director Bharat Puri. The company achieved a double-digit volume growth in the first three-quarters of FY24 and Puri expects to continue the momentum with a broad-based growth across categories. "We see a good demand environment, government spending on infrastructure, the housing sector and real estate is seeing an upsurge. So, overall we remain optimistic about the overall prospects of our sector," said Puri in a virtual media roundtable. Pidilite, which passed on the benefits of lower-cost prices to consumers, does not see any disruption in the supply chain from the geopolitical crisis, which is brewing in the Middle East. "Fortunately for us, most of our raw material comes from the East rather than from via the Red Sea. Right now, raw material

Piyush Pandey is stepping into an advisory role at the company from the post of chairman global creative and executive chairman, starting January 1, 2024

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Easing raw material prices are a key trigger for the adhesive market leader

Recovery in domestic growth and lower input costs should aid margin improvement

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The firm is strong in industrial adhesives, providing solutions to sectors such as automotive, metals, packaging and aerospace

It touches my heart and that's why, it's my favourite. But if I were to elaborate on the parameters, it actually comes out tops on all of them

For sixty years, Fevicol has played with its advertising to convert an adhesive, a product that bore none of the glamour and glitz of consumer goods, into a loved and recalled brand

This campaign single-mindedly drove the message of the ultimate bond, helping the brand firmly occupy the category high-ground, said Chattopadhyay

In this, the company is hoping to leverage the familiarity that Fevicol brand has with consumers and increase its influence on their lives