Gaana

Tencent-backed Indian music streaming app Gaana has switched to a paid subscription model to try to avoid closing down after failing to secure fresh funds

A push for subscription and a search for capital indicate that the Indian music business is finally getting its act together

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The platform, which has a 45 million strong library, now has 152 million monthly active users

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The firm expects to double the number of monthly active users on its platform to 200 mn in the next 2 years, representing around 50% share of the overall market

We all need to invest significantly, for that, more competition is good as companies will invest to educate the users and grow the market because that's the need of the hour, says Agarwal

Gaana was incubated seven years ago by Times Internet, the digital venture of Times of India, and has over 60 million monthly active users