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As gold prices soar to new heights, a study on Wednesday made a case for a comprehensive policy for the yellow metal as India is one of the world's largest bullion markets, influenced by a cultural affinity for the shiny metal and investment demand. Gold price has been reaching new heights driven by geo-political tensions, economic uncertainty, and a weakening US dollar, said the report titled 'Coming Of (A Turbulent) Age: The Great Global Gold Rush' by the State Bank of India's Economic Research Department. The year-to-date price has increased by over 50 per cent in 2025. The price came down to below USD 4,000 per ounce for a few days in October, but again moved above USD 4,000/oz in November. The report noted that the domestic supply of gold is only a fraction of the total gold supply in India, with imports contributing around 86 per cent of the total supply in 2024 as per the World Gold Council estimate. India is one of the largest gold markets, influenced by cultural affinity f