Google Ads

The Delhi High Court refused interim relief to Google in the Hindware trademark dispute, keeping alive a ruling that held it liable over Google Ads keyword practices

Co likely to content keyword bidding helps smaller players, gives level playing field for discoverability

The court ordered Google to pay damages of $31,600 in a ruling issued on May 22 by the Delhi High Court, which businesses have since been responding to

Google may bring ads to Gemini in the future, with executives indicating openness to monetisation as the company tests ad formats across AI-powered search experiences

The emerging AI systems are helping companies automate their marketing. Small and large companies alike can now create ads, target audiences, bid for space and measure results

Digital campaign budgets surge and recede in lockstep with state and national election cycles

Google has introduced a new rule targeting back button misuse, aiming to stop users from being redirected to ads or random pages after clicking back

Google Ads Vice President Dan Taylor says agentic AI could transform shopping journeys and advertising by simplifying decisions and enabling seamless commerce across the web

Google has begun testing ads inside its AI-powered Search mode and Gemini-powered experiences, signalling the next phase of how advertising could evolve in AI-driven interfaces

NotebookLM lets users generate narrated video summaries with slides, diagrams, quotes, and visuals to better explain documents and complex ideas

The US Justice Department is doubling down on its attempt to break up Google by asking it to give up the underlying technology powering the company's digital ad network. The proposed remedy joins a separate federal effort to separate the Chrome browser from its dominant search engine. The government's latest proposal was filed late Monday in a Virginia federal court two-and-half weeks after a federal judge ruled that parts of its lucrative digital ad network have been improperly abusing its market power to stifle competition to the detriment of online publishers. In a 17-page filing, Justice Department lawyers argued that US District Judge Leonie Brinkema should punish Google by ordering the company to offload its AdX business and DFP ad platform, tools that bring together advertisers, who want to market their products, and publishers, who want to sell commercial space on their sites, to bring in revenue. Not surprisingly, it's an idea that Google vehemently plans to oppose when the

US court rules Google broke antitrust laws in ad tech market, paving way for possible breakup of its ad business. DOJ pushes for sale of key units like Google Ad Manager

The company said it is constantly adapting its methods, including using advanced tools and working closely with its partners, to ensure a safer online environment

Google CEO Sundar Pichai reportedly said that the company has "good ideas" for native ad concepts in the Gemini AI chatbot

Google is changing the way its Google Local Services ads work, which could affect millions of small businesses. Google Local Services ads run locally and are a big way that small businesses market their goods and services. Ads appear on the top of Google search results. Starting November 21, only businesses with a verified Google Business Profile will be able to run the ads. The change affects businesses in Europe, the Middle East and Africa and select businesses in the US. and Canada, Google said in an online post. The company didn't immediately respond to a request for comment. The change is an effort to crack down on fraud. But legitimate small businesses could be hurt if they're unaware of the change. If a small business' Google Business Profile's name and address doesn't match the information with the ad, advertising will be paused. Getting verified on Google isn't difficult, but it does take some time. Business owners must add or claim their business address on Google. Then

A break-up order could come at a later stage if Google continues its anti-competitive practices, they said, pointing to a precedent setting case involving Microsoft two decades ago

Those advertising tools contributed to the more than 75 per cent of Google's $307.4 billion in revenue last year that came from advertising.

BJP emerges as largest advertiser so far in 2024

MakeMyTrip (MMT) claimed that its trademarks, "Makemytrip" and "MMT", were being used as keywords in Google Ads to display ads and links of its rival Booking.com

The company added that fact-checks in multiple Indian languages and formats, including videos, will be shared and amplified via partnering news publishers