Page 2 - Google Ads

Driverless taxis to cancer drugs: Google's moonshots are serious business

Alphabet could be underinvesting in the sustainability of its prosperous main business while overinvesting in adventurous sidelines.

Google's ad resurgence makes Alphabet best investment bet among tech giants

Alphabet reports first-quarter revenue of $45.6 billion excluding traffic acquisition costs, up 35% from a year earlier.

Group representing startups seeks govt intervention in Google Play ops, ads

Aatmnirbhar Digital India Foundation (ADIF) said bidding of company-specific keywords such as "matrimony" or "Map My India" has resulted in competitors capitalising on the brand value of companies

Case against Google to focus on search dominance, could trigger lawsuits

The Justice Department's action against Google is set to be narrower than what some states and several career lawyers in the department had envisioned

The DoubleClick deal that turned Google into ad giant. Is that a problem?

The deal turned out to be "a total game changer, a crucial piece in the larger jigsaw puzzle Google put together," said Timothy Armstrong

Google ad recovers, eases concerns of Alphabet's first-ever sales drop

Alphabet shares were barely changed at $1,552, above their pre-pandemic high, after it said revenue fell 2% in the second quarter, less than analysts' estimate of a 4% decline

Google can avoid EU probe into Fitbit deal if data not used for ads: Report

EU regulators asked rival makers of wearable devices, app developers and other online service providers as well as healthcare providers for their views.

Google removes misleading ads targeting Americans over voting, elections

Some of the ads charged fees for registering people to vote, while others sucked up people's personal information for marketing purposes

US state attorneys lean towards breaking up Google's ad tech business

Google, Facebook Inc, Amazon.com Inc and Apple Inc are under a series of probes into allegations

US to file antitrust lawsuits against Google for 'monopolising' online ads

This isn't the first time Google has been thrust under the microscope of antitrust in the US

Google to waive ad fees for publishers as part of journalism relief fund

The larger expense for publishers are deals with Google and other technology partners that help them auction off ad slots

Google fined $167 million in France amid crackdown on online advertising

The French authority found Google abused its dominant position in search when it set "opaque and difficult to understand operating rules" for its Google Ads advertising platform

Google bans political ads in Singapore ahead of polls; Oppn 'disappointed'

The ban was imposed under controversial new rules aimed at fighting disinformation in the city-state, which critics fear could be used to stifle dissent

Google's micro-targeting ban a moral panic, won't improve political ads

There's still no proof that micro-targeting is more effective than other forms of advertising

Google search dominance has businesses paying for their brand name

While consumers pay nothing for most Google services, some businesses say they often can't avoid giving more money to the company

In India, Google races to parry the rise of Facebook

The Facebook phenomenon is evident close to home for Google

How Google's mortal enemy, EU has done it a $95 bn favour in ad sales

The EU fined Alphabet this week, but Europe's new GDPR rules appear to be strengthening the search giant's grip on digital ads

Google India scales up support to Tamil ads for better audience reach

Advertisers will now be able to develop rich and seamless campaigns to target their audience through Tamil-language search and display ads

Facebook, Google may face stricter rules on political advertising

The move comes as tech companies face growing scrutiny in Washington ranging from concerns about market dominance to concerns that online platforms are used for sex trafficking of children

Fake Amazon advertisement lures users to scam site; Google suspends links

Google said that the advertisement violated its policies and has been removed