Hyperlocal Brands

The Confederation of All India Traders (CAIT) on Monday announced the expansion of its WhatsApp Se Wyapaar' programme for digitally upskilling 1 crore local traders on the WhatsApp Business App. Scaling the training programme from 10 lakh traders in 17 states to 1 crore traders across all Indian states, the training is available in 11 Indian languages - English, Hindi, Bangla, Punjabi, Telugu, Marathi, Tamil, Urdu, Gujarati, Kannada and Malayalam, according to a joint statement by Meta and CAIT. Traders will be equipped with the use of features like Catalog, Quick Replies and Click to WhatsApp Ads to digitise their storefront via the WhatsApp Business application, the statement added. Nick Clegg, President of Global Affairs at Meta said, We want to keep helping entrepreneurs and small businesses to make the most of the opportunities ahead and continue to be at the heart of India's Techade. CAIT has a network of around 40,000 trade associations and 80 million traders across ...

Business models in this segment are hazy, profits seem far away for most. But investors see something in hyperlocal apps

Hyperlocal shopping and distribution network says it will use the financing for improving its technology and expanding team.

Flipkart Quick aims to expand to other metros such as Kolkata and Mumbai and across other cities this year.

The remaining 20 per cent opted for national and international brands, Snapdeal said in a statement

With a fundamentally transformed consumer, brands need to go hyper-local and reimagine the purchase funnel among other changes: Facebook-BCG

Kids play a decisive role in purchases, three out of 10 parents claim to consult their kids while buying household durables