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How Covid-19 will change playbook for brands with shift in consumer habits

With a fundamentally transformed consumer, brands need to go hyper-local and reimagine the purchase funnel among other changes: Facebook-BCG

Neha Alawadhi |Business Standard | New Delhi
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How Covid-19 will change playbook for brands with shift in consumer habits

4 min read Last Updated : May 27 2020 | 11:43 PM IST
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Consumer behaviour has undergone a complete overhaul as a result of Covid-19 and the associated lockdown and that calls for brands create a new set of rules with which they will target, woo and finall

Topics :CoronavirusLockdownHyperlocal brandsBrands advertisingConsumer demand

First Published: May 27 2020 | 10:37 PM IST

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