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American lifestyle retailer Abercrombie & Fitch Co. on Thursday announced a multi-year franchise partnership with Myntra Jabong, the business-to-business wholesale arm of fashion and lifestyle e-commerce platform Myntra. The collaboration aims to expand Abercrombie & Fitch's retail presence in India through physical stores and e-commerce platforms, enhancing its brand reach in the region. "Over the life of the franchise agreement, Myntra Jabong will build a brick-and-mortar retail store presence in the country, regional e-commerce sites and branded digital storefronts operated by a network of licensed and independent third parties," a company statement said. Abercrombie & Fitch Co. CEO Fran Horowitz expressed enthusiasm about engaging with Indian customers and said India is an incredibly dynamic and diverse market where the brand sees "tremendous long-term potential". Store presence will be built starting from top metros, including Delhi and Mumbai, which would be among ...
Online fashion retail brand KingsCraft Online Brands on Friday said it is eyeing Rs 50 crore revenue from its newly launched e-commerce platform Underrated Club in this fiscal. The Pune-based company, which started operations this year, also said it is looking to venture into offline segments as well with plans to set up 50 fashion retail stores across Tier-I cities under the new platform by March next year. Bootstrapped with an investment of Rs 8 crore, the company has strategically positioned Underrated Club as a key player in the affordable luxury streetwear segment, it said. "At URC (Underrated Club), we are redefining streetwear by combining innovation and sustainability," Abhishek Teri, Co-founder of Underrated Club, said. Underrated Club is set to expand its reach through a robust online presence and partnerships with plans to tie up with leading e-commerce platforms and establish a physical presence through retail partnerships, pop-up stores, and flagship stores in key ...