With a view to have its presence outside India and to explore business opportunities abroad, the company had strategically invested in Myntra Inc., USA.
Myntra's research identified high levels of potential channels across the globe offering significant opportunities in the online fashion segment
H&M gets over 15% of its sales from online channel in India, which is higher than its global average
Three big fashion e-tailers launch their campaigns, focus on style, credibility and easy returns but keep silent on discounts