Online Furniture

Ikea has launched online delivery in Delhi-NCR and nine other North Indian cities, allowing customers to shop via its website, app, and Shop by Phone service ahead of its store openings

As part of its sustainability strategy, Swedish furniture giant Ikea has committed to entering all new markets, including the Delhi-NCR region, with an EV-first approach

The company has been taking cost-savings initiatives since August 2022, in a bid to operate more efficiently. Last year, it said it would cut 1,750 jobs, or about 10% of its workforce

The company has also secured $23 million to strengthen its ability to cater to the evolving needs of its over 10 million and increasing customer base

The company had a flat growth in the financial year 2020-21, on account of pandemic-related disruptions.

The app will be available on both Android and iOS platforms and will offer 7,000 products at competitive price points

Players counting on omni-channel retail, affordable products

In a Q&A, the CEO of the furniture retailer's Indian arm dwells on his firm's localisation efforts and long-term commitment to the country

The online furniture firm says it will stick to four-pronged growth strategy

Urban Ladder was valued at around Rs 1,200 crore in 2019 and this dropped to about Rs 750 crore in 2019

Flipkart, Pantaloons and Pidilite are emerging names in furniture retail, keen on making headway in a fragmented market

HomeTown and Homestop to expand their product portfolios, tapping a wider set of consumers

One of the trickiest elements of the furniture business is offering the right combination of variety, quality and price

The industry is also offering custom-built products, focusing on quality and service to differentiate from unorganised players