Piyush Pandey

A look back at the artists, leaders and creative minds India lost in 2025, and how their body of work transformed cinema, music, politics, journalism and advertising for generations

More than the mind, he believed an ad needed to touch the heart

Piyush conceived some of the best creatives produced in Indian advertising history. Yet, it would be unfair to remember him for what he built. I'd like us to remember him for the person he was

A Padma Shri awardee and the face of Ogilvy India for over four decades, Pandey was widely regarded as one of India's most influential advertising figures

Veteran adman Piyush Pandey passes away at 70; he shaped India's advertising for over 40 years with iconic campaigns and emotional storytelling that touched hearts nationwide

Piyush Pandey is stepping into an advisory role at the company from the post of chairman global creative and executive chairman, starting January 1, 2024

The 41-year-long association between Pandey and Ogilvy began in 1982 when he started his career as a client servicing executive

Experts warn that creating a new brand identity in a competitive market will not be easy

The craft is the key, but the context is everything, says Chagas Ferdinando, Senior creative director, BC Web Wise

"…..the campaign is timeless, it was relevant then and it can be relevant now, maybe now more than ever", Vora said about his favourite campaign

Singh's elevation as COO comes when global ad agency managements are giving top priority to the India market and to talent emerging from there

This is the first time that an Indian has been elevated to this position

The brothers, who began their ad journey a decade apart from each other

Q&A with Ogilvy India, South Asia executive chairman and creative director