Reebok

Sales of athletic shoes, apparel and gear brand Reebok have more than doubled in the last three years, its sales network has expanded to over 210 stores, after an Aditya Birla group firm acquired its India rights. Aditya Birla Lifestyle Brands Ltd (ABLBL) plans to add 40-50 stores annually over the next few years as it looks to tap significant untapped market opportunities, company officials said in the latest earnings call. Reebok, which delivered around 30 per cent growth in the latest March quarter, continues to witness strong momentum from both same-store sales growth and network expansion, the management said. "Reebok is on a good wicket in terms of momentum, but we have only begun. We still have a lot of catching up to do in terms of the overall network," said ABLBL Deputy Managing Director Vishak Kumar. The company sees substantial whitespace opportunities for the brand across India and intends to maintain an aggressive expansion strategy. "We have about 210-odd stores in t

Srinivas, currently leading Meta's ads business, will take charge as Managing Director and Head for India from 1 July, reporting to Sandhya Devanathan

Reebok co founder in talks with factories in India to manufacture curated footwear

The near term, however, could see higher investments in marketing, expansion

The majority of the price will be paid in cash at closing, with the rest coming as deferred and contingent consideration, the companies said Thursday in a statement

Adidas said last month it plans to sell or spin off Reebok

The move comes 15 years after Adibas bought the US fitness label to help compete with arch-rival Nike Inc

Book review of Shoemaker: The untold story of the British family firm that became a global brand

While the firm had hoped for about $2.4 bn from the sale pre-pandemic, it would now be content with less

The group plans to complete the sale by March 2021, the magazine said, without citing sources

Barring Mumbai, shops across other key metros reopen

The new Zig Kinetica tones down the midsole disfiguration a bit and fuses it with the sneaker culture of the time

For Rs 8,999, it's at par, if not cheaper, than an entry-level running shoe or a versatile sneaker

The Floatride foam midsole is surprisingly cushioned for a shoe that weighs just 250gm a piece

The Sole Fury is ridiculously lightweight. No wonder it's missing a piece. A chunk of the outsole is cut from the arch side, splitting its EVA midsole into two

The Floatride Run Flexweave is not very different from the original Floatride that received rave reviews back in 2017

The Speed TR Flexweave performed solidly on all fronts

The Reebok Floatride Run is for those who want a comfortable and unobtrusive pair of shoes