Explore Business Standard
Sportswear Brands
French sports goods retailer Decathlon plans to reach nearly a billion-dollar sales in the Indian sports market over the next five years, helped by the expansion of its retail channels and product portfolio and growing sports culture in the country, its India Chief Executive Officer Sankar Chatterjee has said. Decthlon, which currently operates 132 stores in 55 cities across India, plans to expand its retail footprint to over 90 cities by 2030 and plans to register a revenue of around Rs 8,000 crore by then. "We are looking towards a double-digit growth in terms of our revenue year by year. After having a double-digit growth for the next five years, we believe that we will be able to get a significant market share in the sports market in India," Chatterjee said. In FY24, Decathlon Sports India Pvt Ltd reported its revenue from operations at Rs 4,008.26 crore and returned to profitability. When asked whether Decathlon Sports India aspires to be billion billion-dollar company in the
For decades, T-shirts, sweatshirts and other clothing under the Columbia Sportswear brand and clothing emblazoned with the Columbia University name coexisted more or less peacefully without confusion. But now, the Portland-based outdoor retailer has sued the New York-based university over alleged trademark infringement and a breach of contract, among other charges. It claims that the university's merchandise looks too similar to what's being sold at more than 800 retail locations, including more than 150 of its branded stores, as well as its website and third-party marketplaces. In a lawsuit filed July 23 in the US District Court for the District of Oregon, Columbia Sportswear, whose roots date back to 1938, alleges that the university intentionally violated an agreement the parties signed on June 13, 2023. That agreement dictated how the university could use the word Columbia on its own apparel. As part of the pact, the university could feature Columbia on its merchandise provided
Sportswear brand TechnoSport on Friday said it has raised Rs 175 crore from A91 Partners, an early growth equity fund. This fresh capital will help TechnoSport enhance its manufacturing capabilities, focus on digital brand building, and amplify its marketing activities, the Bengaluru-headquartered firm said in a statement. "The funding will also support the expansion of TechnoSport's sales and distribution channels, helping the brand reach a wider audience," it said. The Indian sports apparel market was valued at USD 673.34 million in 2022 and is expected to reach USD 1,926.10 million by 2029, with a CAGR of 16.2 per cent. Over the past three years TechnoSport, which aims for 10 per cent of the Indian activewear market, has maintained an average growth rate of between 30-40 per cent, it said. TechnoSport CEO Puspen Maity said this fresh infusion of capital marks a pivotal moment in the company's growth journey, enabling to accelerate expansion on multiple fronts. "With this suppo
German soccer and Adidas are breaking up. American sportswear giant Nike will supply all of Germany's national teams with its apparel and equipment from 2027, the German soccer federation (DFB) surprisingly announced Thursday. The new deal extends to 2034 and ends Germany's long-standing relationship with Adidas, which goes back some 70 years and had appeared unshakeable. Germany's men's team is using Adidas' headquarters in Herzogenaurach, near Nuremberg, as its team base for the European Championship, which Germany is hosting this summer. Adidas appeared to be surprised by the DFB's decision to switch to its biggest rival, only confirming in a brief statement: We were informed by the DFB today that the association will have a new supplier from 2027. German teams wore Adidas gear for all four of the men's World Cup titles, their three European titles, and the women's two World Cup and eight European titles. The DFB later defended its switch to the American kit supplier. We unde
French sports retailer Decathlon is accelerating its investments to ramp up production and enhance its retail presence further in India, one of its "most important" global markets, its Global CEO Barbara Martin Coppola has said. Decathlon expects to continue its "high growth rate" from the Indian market, which is also emerging as an important manufacturing hub for the sports retailer, from where it currently exports around 65 per cent of production to global markets, she added. For Decathlon, India is currently among the top ten global markets, growing "twice the rate" of others, where it entered in 2009 and now operates a network of 129 stores, she said. Coppola said she is "really impressed" with the evolution of the sports culture in India, especially among the middle class, which is gradually getting engaged in different kinds of sports, amid a rise in their income level with the growth of the economy. "We see a real appetite for overall sports consumption, people wanting to tr