Television Commercial

The government said the advertising cap, introduced in 2006, had outlived its utility amid increased competition among TV channels and the rapid growth of digital media

India's TV ad market saw a 10 per cent drop in 2025 as FMCG firms cut spending amid weak demand; broadcasters like Zee and Sony reported lower ad revenue but expect recovery ahead

Amazon's advertising business - mostly search and display ads on its web store - generated $12.1 billion in the quarter ended September 30, about 8.5% of total revenue

Part of new uplinking-downlinking rules prescribed by I&B ministry

At stake is the Rs 78,800-crore TV industry revenue (subscription and advertising put together), as estimated by EY as of 2019

Most brands, except those in the hygiene category, have largely gone into self imposed quarantine as far as advertising is concerned

The move will help television manufacturers cut prices by up to 3.5%

Biba has launched its first television commercial