Television Commercial

Dish TV, a direct-to-home service provider facing subscription losses, hopes for a business turnaround, supported by new initiatives such as its smart TV business VZY, its B2C e-commerce platform ShopZop, and its content aggregation platform Watcho. Dish TV, which reported a year-over-year drop of 25.84 per cent in its revenue to Rs 1,162.61 crore along with a negative EBITDA in FY26 mainly due to "rise of alternative entertainment options", is diversifying its operations in a bid to recover, according to the latest annual report of the company. Pointing towards early signs of traction across its newer business lines, its CEO and Executive Director Manoj Dobhal said: "We remain confident that our new initiatives will take us on the path of recovery and growth." This confidence emanates from VZY TV's crossing Rs 100-crore milestone, growth of its digital app and website - Watcho, and early traction of our hybrid packages to existing subscribers, Dobhal told shareholders of the ...

The government said the advertising cap, introduced in 2006, had outlived its utility amid increased competition among TV channels and the rapid growth of digital media

India's TV ad market saw a 10 per cent drop in 2025 as FMCG firms cut spending amid weak demand; broadcasters like Zee and Sony reported lower ad revenue but expect recovery ahead

Amazon's advertising business - mostly search and display ads on its web store - generated $12.1 billion in the quarter ended September 30, about 8.5% of total revenue

Part of new uplinking-downlinking rules prescribed by I&B ministry

At stake is the Rs 78,800-crore TV industry revenue (subscription and advertising put together), as estimated by EY as of 2019

Most brands, except those in the hygiene category, have largely gone into self imposed quarantine as far as advertising is concerned

The move will help television manufacturers cut prices by up to 3.5%

Biba has launched its first television commercial