The Zee Sports-UPKL deal will see three seasons of live kabaddi action broadcast in Hindi and streamed on Zee5, expanding the sport's regional reach and fan base across India
Zee Entertainment shares were in demand after the company announced a strategic partnership with Bullet, a content and technology start-up co-founded by Azim Lalani and Saurabh Kushwah.
Zee is projecting Zee5 as the largest digital OTT platform and banking on its content catalogue across 12 languages and multiple genres as its biggest differentiator