Continuing with the family legacy Mittal brothers notch up a scale higher

A character cannot be developed in ease and quiet. Only through experience of trial and suffering can the soul be strengthened, ambition inspired and success achieved.

Started by Mr. Atul Kumar Mittal from the busy lanes of Chandni Chowk in Delhi Mittal and Sons has become North India’s leading distributors of RAYMOND fabric. Coming from a humble background and having worked with RAYMOND for over 40 years Mr. Mittal acquired the skills of precision and dealing with the ever-changing needs of the customer.

He was ably supported by his two sons Nitesh & Rishabh who after taking professional degrees and corporate experience decided to take the name and reputation of their father forward. Being called “AtulBhai RAYMOND Wale” in Delhi among retailers and agents, he decided to hand over the reign of business to his sons.

Nitesh who is a CA by profession and has worked with EY and KPMG on strategic roles for 8 years brings in rich experience in business consulting and strategy. His younger brother Rishabh who since childhood is inclined towards sales and marketing did his MBA before garnering his skills for 6 years working on different profiles. Both of them with the help of Nitesh’s wife Akshita who is a fashion designer by profession have modeled their business on a modern customer-oriented approach. After getting the baton of business from his father when asked about the credit of their accomplishments Mr. Nitesh Mittal said, “We have always made a practice to brief about the fabric to the customers and its key features before selling it which builds trust for the brand among them. This in turn leads to repeat sales for us which has also become our USP.

Within two years, M/s Mittal and Sons have become one of the Top wholesale distributors of Raymond in North India with a strong retail network of more than 1000 retailers and 200 + vendors and agents spread across India.

February 2020, brought along a milestone for Mittal ‘n’ Sons as Nitesh&Rishabh were interviewed by Raymond for their impeccable work and recognized as their fastest growing distributors which highlights their growth as business owners. They are also been inducted into the Wholesale Council group of RAYMOND among other dealers who mostly are 40 + years old with the company.

Going forward Mittal & Sons is focused on building its brand through effective marketing strategies and business alliances. Capitalizing on quality of products, variety in fabrics, and trust & belief of the customer in RAYMOND Mittal brothers envisions taking their business a notch higher in retail segment through their state of the art showroom in Delhi which would cater to the needs of middle-income group people as well.

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