Telcos need to adopt segmented use cases to monetise 5G: Ericsson official

The ConsumerLab has more than 20 years' experience of studying people's behaviors and values, including the way they act and think about ICT products and services

Moving beyond the simple availability of data, 5G users globally are seeking differential experiences, says Jasmeet Sethi, head of Ericsson ConsumerLab. The ConsumerLab has more than 20 years’ experience of studying people’s behaviours and values, including the way they act and think about information and communication technology (ICT) products and services. Sethi tells Subhayan Chakraborty in Delhi that targeted offerings such as fast lanes for gamers, packages for content creators and multi-view videos from stadiums are the need of the hour. Edited excerpts:

Do Indian users remain focused on data?

Today, there is no charge on 5G, it’s being