Couples to singles, brands are catering to every heart on Valentine's Day

Cadbury adds a time-travel twist and Blinkit app comes up with an inclusive, dual mode

Couples to singles, brands are catering to every heart on Valentine's Day
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Illustration: Binay Sinha

Vidushi SinhaOjasvi Gupta New Delhi
As the season of love approaches, brands and influencers are taking a unique approach to Valentine's Day, targeting both couples and singles. A lighthearted twist to the traditional celebration has emerged, offering solace to those seeking a different perspective on the day of romance.

Matter of all hearts

> Cadbury 5 Star's advertising campaign proposes the idea of “erasing Valentine’s Day” from the calendar
> Blinkit has introduced a "Singles mode" on its app interface
> Eloelo, a social-media app, has collaborated with YouTuber Abhishek Malhan and filed a nationwide petition on Change.org to rename Valentine’s Day as

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First Published: Feb 13 2024 | 6:49 PM IST

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