Page 131 - News

How Virat Kohli cracked the Rs 100-crore league

There is more to the cricketer's rise in brand valuation than his cracking form on the cricket field

Airtel strikes gold with 4G girl Sasha Chetri

The ad campaign has come to own the entire category with its high recall value; revenue marketshare hits six-year high of 31.4%

Travel companion

Factoring in first impressions to create brand loyalty

The Indian app world is rife with horror stories of first-time users

Campaign logic: The spice of life

In a new campaign, actor Shah Rukh Khan is seen pitching Dish TV as the flag-bearer of entertainment

Mobile health solutions can cut costs through therapy adherence

The findings of the survey by research firm research2guidance also shed light on the relationship between insurers and mHealth

Hybrid strategy works best when high-tech companies go global

The study challenges the traditional view that companies can go global by adhering to one competitive strategy alone

Avoiding referral programme landmines

While many are grappling with its challenges, smart companies have realised execution is the key to the success of a robust employee referral programme

Running on star power

Life insurance companies are balancing the increasing use of celebrity endorsers by limiting the association to short, event-led campaigns

IMI New Delhi looks to become global brand; applies for global accreditations

The business school is also planning to increase the student intake in its postgraduate diploma in management programme in this year

The digital carrot

Digital is driving global advertising spends today, growing at 15 per cent a year; outpacing expectations and spends on other media

Digital wings for branded merchandise

Big data and online marketplaces help Disney, Viacom18 and Warner double their licensing and merchandise business in India

Two-thirds Indians view entrepreneurship positively: Survey

Nearly 50 per cent of respondents in Amway-Nielsen survey considering starting their own business

India's ad growth rate to be the fastest in 2016: Report

Advertisers in India spend more on brand promotions, says media agency Carat

Canon, Nikon change the lens

Companies position cameras as an aspirational purchase while making it easy to click and share

Brands learn to play the game

Happy, united, young goes the IPL chant

The annual cricket jamboree is changing its pitch, focusing on the game's unifying spirit and not just its entertainment value

Statspeak: Resource road map

Media veteran

Product innovation linked to consumer status enhancement