Page 134 - News

Managers undermining role of luck in success or failure of a business

Leadership growth with social responsibility has positive results

Food for thought

Indian grocery retailers shouldn't pin hopes on foreign investment

Montage of inspiring messages

Chinese smartphone manufacturer OnePlus' maiden ad campaign in India seeks to inspire the viewer with its 'never settle' tagline while reaffirming its digital-first focus

The CMO is no longer the change agent: Barry Jones

Interview with Co-founder and Chairman, Hogarth Worldwide

Caution: Diversion ahead

The rules of marketing are changing with the aggressive entry of televangelist-turned-brand promoters and discreet digital campaigners competing with traditional marketers

Amway reconnects with its community

With new products and stores, the direct seller is reaffirming its commitment to the customer, but can it survive the onslaught of online retail?

Catch-up time for digital ads

Online advertising grew 38% in 2015, but constitutes less than 1% of global ad spends; television will be another key driver: KPMG-Ficci report

Voot boots up for a child-friendly ride

Viacom18 is banking on in-house content, buying up children's shows on rival networks and developing a library of originals to offset its late entry

Battle for supremacy: Samsung vs Apple

With high decibel launches and combative pricing, the two global majors are raising their game for the premium Indian smartphone market

Mapro spreads the jam

The 56-year old regional brand is going national with its jams, syrups, candies and chocolates, hoping to stand its own against Hindustan Unilever, Nestle, Perfetti and Parle Agro

Summer bags

Engaging employees in a fledgling organisation

For start-ups, it's never too early to adopt an employee recognition plan

Next stop: Best budget room

A new ad campaign marks a departure for MakeMyTrip in two ways - the online travel company is using a celebrity, and focusing on hotel booking at the best rates

Indians most highly engaged and satisfied workers across the globe

Companies prioritising career development opportunities

Keep your backlog at zero: David Allen

Interview with Productivity coach and author of the bestseller Getting Things Done

Balancing high-tech with human touch

As the use of digital and enterprise tools gains ground, HR will have to evaluate what functions can be automated and how it can provide personalised service

Zara faces the H&M heat

Swedish label H&M is stepping hard on Spanish rival Zara's toes in the premium apparel market

ICC World T20: With 13 brands under his belt, Brand Virat is in cracking form

The most expensive endorser in the team is cashing in on his great form, launching branded merchandise and an animated series on YouTube