Page 213 - News
 "Competence for success")
Social listening for market intelligence
Marketers can use social analytics to draw useful inferences from the huge amount of data generated by individuals on Facebook, Twitter
 "Social listening for market intelligence")
You cannot demand patriotism from foreign investors: S P Kothari
Interview with Deputy dean, MIT Sloan School of Management
 "You cannot demand patriotism from foreign investors: S P Kothari")
 "Why a journalist should run your brand")
Targeting Gen Z: What marketers need to know
Gen Z does not want hard sell. It is looking for an opt-in service culture with a two-way dialogue. Is your brand ready?
 "Targeting Gen Z: What marketers need to know")
 "Networking can create feeling of 'moral impurity'")
Book Extract: Balancing act
How PUMA managed the conflict between reducing costs and growth and transformed itself from a discount brand to one of the top sports brands globally
 "Book Extract: Balancing act")
 "The Strategist top five")
Best of both worlds
Omni-channel is not just a buzzword; it represents a fundamental shift in the retailing experience
 "Best of both worlds")
GTU to train 100K students in launching startups in three-year programme
The program has been baked into the academic processes to provide ample time for students to devote for their startup projects
Internationalisation key to IIM-C's score over IIM-A in FT Rankings
IIM-C says it has been bagging at least one accreditation almost every year since 2012
 "Internationalisation key to IIM-C's score over IIM-A in FT Rankings")
For a perch in brands' minds
Twitter, the US-based networking platform, ramps up its pitch to Indian advertisers but will they buy?
 "For a perch in brands' minds")
We will use tech for broader reach: Sushil vachani
Interview with Director, IIM, Bangalore
 "We will use tech for broader reach: Sushil vachani")
Germany emerges among top education destinations for Indians
Better immigration rules and low cost of education big draw
 "Germany emerges among top education destinations for Indians")
 "Google's roadblock for Android One on Zee")
Skincare makes a splash with satchets
While Zydus launched facewash in a satchet for the first time, Fair & Lovely relaunched its pack to revive sales
 "Skincare makes a splash with satchets")
FT rankings 2014: At 13th rank, IIM-C among top non-European B-schools
IIM-Ahmedabad could get only 16th position
 "FT rankings 2014: At 13th rank, IIM-C among top non-European B-schools")
Time for Satyamev's results
Star Plus' social issues show looks at ways to become a people's brand for the next set of viewers
 "Time for Satyamev's results")
 "How to use micro-learning effectively")
Honda's quality journey
The turnaround in Honda Cars' fortune in India is as much a result of the general uptick in consumer sentiment as it is about the company's relentless focus on quality
 "Honda's quality journey")