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“What the Photograph reproduces to infinity has occurred only once: The Photograph mechanically repeats what could never be repeated existentially…”
French semiotician Roland Barthes’ reflection in his book Camera Lucida encapsulates the essence of photography: It captures a fleeting moment forever fixed in its unique temporal and spatial context, inherently incapable of being replicated. In other words, a photograph is a fixed representation of a reality that can never be experienced in exactly the same way again.
But hold onto your lenses! This very notion of photographic authenticity is getting a serious shake-up with the rise of generative AI,
Disclaimer: These are personal views of the writer. They do not necessarily reflect the opinion of www.business-standard.com or the Business Standard newspaper
